Solving societal problems through research and collaborative working is at the forefront of most university, research institute, and public and private sector agendas. Producing high quality research with real world impact has become increasingly important to fulfil assessment framework requirements, remain relevant to the challenges of society, and continue to attract all-important funding and resources.

This paper explores the changing landscape of research with the Impact agenda; challenges faced by both academia and research funding officers; and tips on how to demonstrate impact – relevant to institutions seeking funding in Europe and beyond.

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